Category: Western Lifestyle
A podcast for tack shop owners, managers, and equestrian retailers navigating an industry being reshaped by e-commerce and big-box competition. The host has owned a western tack and apparel store in a competitive market for 12 years and interviews other independent retailers about inventory management, vendor relationships, buying strategies for AQHA and PRCA circuit trade shows, and what products are actually moving in physical stores versus online. Episodes address the customer experience advantage that independent tack stores have over online retailers — saddle fitting, hands-on product knowledge, and community relationships — and how to build on those advantages rather than compete on price alone. The show covers consignment saddle programs, used tack sales, and how some shops have built alternative revenue through repair services, consignment, and local riding club partnerships. Digital marketing episodes address how small western retailers can use social media without a dedicated marketing staff.