Category: Western Lifestyle
A podcast profiling women who built careers and businesses from their passion for the western and rodeo lifestyle. Hosted by a former barrel racer turned equestrian marketing consultant, each episode features a woman who has turned her rodeo background into a professional identity — from tack shop owners and breeding farm managers to rodeo queens turned event promoters, feed store operators, and equine insurance agents. The show addresses the specific challenges women face building credibility in traditionally male-dominated segments of the horse industry, as well as the advantages that come from deep community knowledge and long-standing relationships within the western lifestyle market. Episodes cover social media strategy for equestrian businesses, building a client base through horse show and rodeo networks, and the financial side of transitioning from competitor to business owner. It is frank, funny, and largely focused on the practical reality of making a living in the western horse world.